I couldn’t resist this tin. It’s a rather wonderful octagonal tin box from the 1930’s that once contained Blue Bird Chocolate Toffee.
One Harry Vincent set up as a confectioner in Romsley two miles south of Halesowen and about ten miles west of Birmingham in the 1898. He had the ambition to build a factory which would not only be very beautiful but also a pleasant place to work – a desire he shared with the Cadbury family who built on green fields not far away at Bourneville, and the Fry’s who built their chocolate factory near Bristol. Harry Vincent realised his ambition in 1927 when his factory was built. Prior to this time his toffee was called Harvino, but when Harry came across Maeterlink’s play ‘The Blue Bird of Happiness’ he renamed it Blue Bird.’
Bluebird Toffee left their West Midlands site in October 1998 to trade in Hull as part of Needler’s. Needler’s changed their name after acquiring Blue Bird to become Needler Bluebird. In 2002 Needler Bluebird was itself purchased by Ashbury Confectionery who discontinued all lines previously made by Needler’s and Blue Bird. Ashbury donated the company’s collection of historic Blue Bird packaging to the Black Country Living Museum.